Will & Jada Smith Family Foundation

Will Smith’s personal mission (much like ours) is to improve the lives of others. And it’s not just about the end goal, but everything along the way. He’s continually working to ensure that every project he works on aligns with this higher purpose (yes, including heli-bungee!). Will believes that every child should have access to the transformative power of education, which provides the chance to thrive, live and succeed. All donations will go to The Will & Jada Smith Family Foundation and be distributed to Global Citizen® to support their ongoing advocacy work on education and Education Cannot Wait, a global initiative that provides 75 million children in crisis-affected areas access to education.

Global Citizen
Since the first Global Citizen Festival in New York in 2012, Global Citizen has grown into one of the largest, most visible platforms for young people around the world calling on world leaders to honor their responsibilities in achieving the United Nations Sustainable Development Goals and ending extreme poverty by 2030. Global Citizens have generated commitments and policy announcements from leaders valued at over $37.9 billion that are set to affect the lives of more than 2.25 billion people. This year alone Global Citizens have secured 29 commitments totaling over $2.9 billion that are set to affect the lives of more than 501 million people by 2030. Global Citizen campaigned to support the launch of the Education Cannot Wait, the only initiative specifically for education in emergencies, ahead of the first World Humanitarian Summit in 2016. With less than 2% of all humanitarian aid allocated to education, Global Citizen will continue to support Education Cannot Wait to raise millions of dollars from governments, businesses and individuals to fill the gap and ensure every child has access to education.

Education Cannot Wait
Education Cannot Wait (ECW) is the first global organization dedicated to education in emergencies and protracted crises. Established in 2016 at the World Humanitarian Summit, their goal is to reposition education as a priority on the humanitarian agenda, establish a collaborative approach on the ground and foster additional funding to ensure every crisis-affected child is in school. Continuous access to quality education is a priority for children and families affected by conflicts, natural disasters and displacement that no organization can do alone. ECW is a ground-breaking initiative that brings together public and private partners eager to work together to provide immediate and sustainable programs specifically for the educational needs of these children.